Is ‘ready’ enough for peak season?

When it comes to peak season, this year feels different for many retailers … because it is. New research from Deposco reveals that nearly half of retailers expect this peak season to be harder than 2024. Their trepidation is likely due to several converging factors, from persistent supply chain disruptions and rising transportation costs to tariffs and unpredictable consumer demands.
To prepare for a successful peak season, the leaders we surveyed are focusing on five areas so they can better navigate disruption.