How Zalando uses AI to personalize the shopping experience

Ever wished shopping apps could just get you? Zalando’s AI assistant is making that happen. Their chatbot isn’t just answering questions, it’s your personal stylist in your pocket. Zalando reported a 4.2% revenue lift last year. The question is: how much of that came from AI, and how can they do even better?
How Zalando uses AI to personalize the shopping experience
Zalando’s AI assistant is like having a stylist in your pocket. Instead of tapping through endless filters, users just ask: “What should I wear to a wedding in Santorini in July?”