New data: The unexpected impact of AI search on SEO

We studied the shift in search behavior using public trend data and Writesonic’s latest GEO tool to understand the real impact of AI search on SEO traffic—not just what people assume is happening, but what the data actually confirms.
What we found reveals significant changes in how AI traffic flows, how visibility operates, and what kind of content is surfaced.
Here’s what we learned—and what it means for your SEO strategy going forward.