Gen Z’s Black Friday hunt: What marketers need to know

Gen Z is ready to spend. Are you ready to capitalise? Black Friday used to be pretty straightforward. Add discounts at the front of your store and let the people fight over the products for a day. But for Gen Z, Black Friday isn’t just a sale day now; it’s practically a whole season. They go hunting across the depths of the internet (the way around which they know better than you) for the best deals and offers.

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