8 Strategies to reduce ecommerce returns

Retailers dread the dreaded “R” word – returns. With return rates averaging 16.5% of of online sales, Ecommerce merchants face rising costs that eat into profits. But returns don’t have to spell doom for your bottom line, even though every sector of commerce is impacted by returns.

Surprisingly, pricey products have an astronomical return rate of 50%, outpacing average return rates. Moreover, during festive seasons like the holidays, online return rates can skyrocket to up to 30% – underscoring the importance of monitoring return metrics. Carefully tracking return rates provides Ecommerce merchants invaluable understanding of customer preferences and happiness with their purchases.