Gen X social media data and habits

Generation X (Gen X), born between 1965 and 1980, was one of the first generations to grow up with traditional media and go digital later in life. Their social media habits reflect this evolution, with them having profiles on both long-standing and emerging social networks.
According to the 2024 Social Media Content Strategy Report, Gen Xers are loyal to legacy social networks, with 92% having a profile on Facebook, 78% on Instagram and 74% on YouTube. They’re also steadily becoming more present on newer and emerging networks, with 54% having a TikTok profile and 13% being on Threads.