Are online customers “shopping” – or being “shopped”?

Think back to your last online purchase… Ask yourself how you chose to buy this item. Where, when and how did the purchase journey begin? Odds are an AI-driven algorithm nudged you into making this purchase.
In today’s algorithm-powered systems, e-commerce is no longer a neutral space for consumer choice. It is a meticulously engineered experience driven by Artificial Intelligence (AI).Leading retailers deploy personalization engines that analyze real-time behavioral signals, historical purchases, and aggregated demographic data to shape what products, content and ads customers see.