Pinterest is emerging as a go-to search engine

Pinterest has become more than just a place to save ideas. People now go on the platform to search and shop. A surprising number are starting their searches on Pinterest instead of Google, and businesses are leveraging it, too. Many say it drives more engagement than other platforms. So, what’s making Pinterest such a powerful search tool? This study breaks it down.
Key takeaways

39% of consumers use Pinterest as a search engine.