Social media use by generation: 2025 trends & statistics

Social media is woven into the fabric of nearly everyone’s lives, from a source of social connection to a vital news feed or even efficient way to shop, search, and organize events. However, each generation approaches social media a little differently– and many, especially younger Americans, are trying to log off.
We wanted to know how each generation is using social media, as well as what platforms came out on top in terms of use, spend, and generational share; to do this, we surveyed nearly 1,000 Americans nationwide on their social media habits.