Top 10 PPC advertising strategies to maximize your ROI

Pay-per-click (PPC) advertising can rapidly boost visibility, but success depends on strategy. With so many moving parts — from keywords to landing pages — even small missteps can drain your budget. Whether you’re managing your own campaigns or working with an agency, optimizing each element can make a major difference in performance and ROI.
Quick Takeaways:

Automated bidding saves time and improves performance — use Google’s AI to adjust bids in real-time.