Shopping on Google: AI Mode and virtual try-on updates from I/O 2025

Our new AI Mode experience is built for every part of shopping — from finding inspiration to buying at the right moment. Plus, our virtual try-on tool now works with your own photos. Shopping comes with lots of questions: How do I choose a pair of hiking boots? Will these pants look good on me? If I buy this today, will the price just drop tomorrow?
Today we introduced our new shopping experience in AI Mode with inspiring visuals, smart guidance and reliable product data. We’re even giving shoppers a virtual dressing room and a new agentic checkout experience, so you can act quickly to make a purchase when the price is right for you.