The subscription generation gap: Who pays, who churns, who stays

There’s a divide in how different generations use and value media subscriptions that aren’t discussed often enough. The divide is not just about what different generations consume—but how, why, and how long they stick around. Streaming, news, gaming, and even creator content… the ways people engage with subscriptions tell us a lot about their habits, preferences, and expectations. The insight matters—whether you’re in media, retail, or any business leaning into recurring revenue.