The ultimate guide to link building: The top ranking factor

Link building is the process of acquiring links from other websites to your own, also known as backlinks or inbound links. These links tell search engines like Google that your site is trustworthy and relevant, helping it rank higher in search results.
Key Points

Link building is getting other websites to link to yours, boosting search engine rankings and traffic.

It’s important for SEO as it signals site authority and relevance to search engines like Google.