Your most important customer may be AI

As people rely more and more on artificial intelligence for recommendations on everything from product purchases to trip planning, brands are figuring out the new rules of the road. Imagine you run a meal prep company that teaches people how to make simple and delicious food. When someone asks ChatGPT for a recommendation for meal prep companies, yours is described as complicated and confusing. Why? Because the AI saw that in one of your ads there were chopped chives on the top of a bowl of food, and it determined that nobody is going to want to spend time chopping up chives.