How omnichannel commerce is shaking up the supply chain?

Consumers have taken control of the marketplace over the past decade, pushing online and traditional merchants alike to create flexible shopping solutions. This has blurred the lines somewhat between the physical and the digital, and encouraging the propagation of what’s become known as Omnichannel commerce.
What is Omnichannel E-Commerce? What Consumers Want
Omnichannel commerce doesn’t just mean offering customers a choice between purchasing their goods online or in-store. The scope is much broader, with consumers desiring home delivery, but with the option to return products into stores when necessary. They want to order online and collect their orders in-store. They even want to view products in stores, but then place orders online for delivery to their front doors.