Top CRM strategies to improve customer retention in 2025

Retaining customers can be challenging, but it’s far more lucrative than finding new ones. According to SimplicityDX, the average business spends $29 acquiring a new customer while a repeat customer generates $39, so customer loyalty is a massive moneymaker. With rising customer expectations and increased competition, retaining loyal customers matters. Loyal customers spend more, refer others, and contribute to brand stability, making customer retention strategies vital for any organization.