How to uncover the truth behind conversion results

One of my biggest pet peeves is when advertisers share amazing conversion results while omitting important context. This is typically done to impress current clients, prospective clients, or other advertisers. In some cases, they simply don’t know better. In others, they do know better, but they are knowingly deceiving their audience. The purpose of this post is to help you know better. That way, you can provide that important context when sharing your results. You will also be equipped to call out this type of behavior when it happens.