The local vs. ecommerce SEO puzzle

Brick-and-click retailers can struggle to balance local and ecommerce search engine optimization. A physical store wants to target folks in a geographic area and drive in-person visits, while an ecommerce site aims for buyers anywhere. Different goals, however, don’t necessarily mean there is a problem.
Imagine a furniture retailer with dozens of stores in California and Florida. The CEO could message the marketing team concerned that ecommerce represents less than 20% of total revenue. Her concern the next day could be a new Miami store not appearing on a local Google search.