You’ve got mail!: Email and sequencing best practices

You’ve got mail. It used to be exciting – now, it’s more of a threat. Email is a fundamental tool for every sales team, but the landscape has shifted. Inboxes are crowded and overwhelmed. Paired with longer sales cycles and stricter budgets, more sellers are talking to the vast digital void. 
Call us old-fashioned, but we believe in email. We’ve measured it as a crucial omnichannel ingredient to increasing win rates and it’s what makes sequences possible. But we’re never satisfied with good-enough. We dug into the Outreach platform, and analyzed  millions of sales interactions to better understand the current state of email, and we’re sharing what we found. 

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