How the C-Suite can build a customer-first culture

Successful retail leadership is a balancing act. On one hand, as a C-suite executive, you must meet the demands of the day. Despite inflation, interest rate fluctuations, and global instability, there’s ongoing pressure to drive growth and efficiency. On the other hand, seasoned executives know the importance of balancing immediate sales with the long-term health of their customer file: the primary driver of profitability.