eCommerce optimization

Social media and digital marketing have fundamentally changed how we do business. While online shopping was once a niche alternative to brick-and-mortar commerce, it is increasingly becoming the preferred method of shopping for a growing segment of the population.
Almost 21% of retail purchases were made online in 2023, a figure anticipated to increase to 24% in the coming year^[1]. Simply put, the eCommerce space is rife with opportunity and competition—largely dominated by eBay and Amazon—and in order to best capture and convert leads, businesses are prioritizing their eCommerce platforms to maximize sales.