The ultimate guide to email preview text

They say, “You never get a second chance to make a first impression.” I’m not exactly sure who ‘they’ are, but I agree with them in this case. In email marketing, your first impression comes from three parts: the sender or ‘from’ name, the subject line, and the preview text—aka the email “envelope.” Together, these elements form a crucial part of any effective marketing strategy. Everyone remembers the ‘from’ name and subject line, as your email service provider (ESP) won’t let you send an email without them.