Reaching consumers in the age of AI

A new survey of 1,000 consumers conducted by Fractl reveals interesting trends in consumer behavior in today’s marketing field. Search still reigns supreme with consumers, but the cracks are showing as younger demographics increasingly use social media.
Are search engines still at the core of consumer search, or is TikTok becoming the reigning platform?
Have technologies like ChatGPT gone mainstream yet, or are we in an industry echo chamber about its adoption curve?