New report highlights key 2024 video content trends

Tubular Labs has published its latest report on the state of social media video, and the key trends that are driving video engagement across the major social apps.
Tubular Labs provides insights to help power content strategies, with a database that now includes over 11 billion videos, from 28 million content creators.
With this dataset, the company’s able to provide some indicative notes on key shifts, and there are some interesting points in its 36-page H2 update. First off, Tubular reports that there’s been a big increase in longer versions of short video clips, extending the boundaries of the short-form trend on both YouTube and TikTok.