Mobile shopping expected to drive 53% of online sales during 2024 holiday season

Adobe issued new e-commerce data today, profiling the slow but steady shift in consumer demand for shopping on smaller screens. In the first few months of 2024, consistent double-digit growth in mobile spend has put it neck-and-neck with desktop shopping. At this trajectory, Adobe sees a tipping point in the months ahead.
The holiday shopping season (Nov-Dec), which already saw mobile dominate last year, is expected to see even stronger growth this year. And going into 2025, Adobe is forecasting that mobile shopping will consistently eclipse desktop, in months outside of the holiday season. This would be a major shift in consumer behavior online. Adobe’s full analysis is below.