Marketers take note: Attention on social is shifting

We’re currently seeing some big shifts in the social media marketing space, as the platforms continue to refine their algorithms and approaches aligned to different elements.
Over the past year, Meta, for example, has made a more definitive stance against news content, something that for years it had actually looked to promote, while the changes at X have also sparked changes in social ads trends, that are now being more noticeably felt.