How are FMCG brands succeeding on TikTok?

From product development to TikTok Shop, we look at effective strategies on the entertainment platform and showcase some brand examples. Brands are keen to invest in TikTok, given the potential for organic engagement with a young demographic. Dean Rojas, president and co-founder of TikTok agency, Gassed, told Econsultancy that “we have seen a ramp up in brands getting activated on the platform. FOMO maybe?”