Organic vs. paid social media: How to align your strategy

Uncover the differences between organic vs. paid social media and how to create an effective strategy that aligns both types of social media. In the ever-changing social media landscape, many companies ask whether they should focus on organic or paid social media.
Spoiler alert: You’re asking the wrong question.
It is a well-known “rule” of marketing that it takes seven interactions with a brand before a consumer makes a purchase decision.