Beyond clicks and opens: it’s time to expect more from your email reporting

Jess Grossman would be the first to tell you your highest order rate is most likely coming from people who have engaged with your brand in the last 30 days. As an ecommerce veteran and owner of In Social, a Shopify Expert digital marketing agency, Grossman understands the fundamental rules of email marketing engagement better than most—particularly the importance of fresh brand recall for making purchase decisions.