The current state of e-commerce product page ux performance

The product page is the centerpiece of users’ product-purchasing decisions, as nearly all users go through product pages before deciding whether or not they’ll purchase an item. It’s therefore crucial that product pages perform well for the end user.
However, our latest e-commerce UX Product Page benchmark reveals that only 15% of the 71 top-grossing US and European e-commerce sites have a “good” product page UX performance — and no sites have a “perfect” performance.