Selling on TikTok in 2023

It is undeniable that for a large part of the British population, social media and entertainment platforms are an important part of daily life. In the UK, 57.6 million active users¹ spend almost two hours a day using these platforms to keep in touch with friends and family (54%), fill spare time (37%), and look for things to do or buy (21%).
16% of social media users also use it to gather information about brands and their products and almost 15% use it to find products to purchase and to check up on content from celebrities and influencers.