The impact of Artificial Intelligence on B2B sales and marketing

Today, one of the biggest technological advancements is Artificial intelligence (AI), which has immense B2B sales and marketing potential. That’s why enterprises have transformed their marketing strategies by adopting full automation via smart AI technology. 
Around 87% of businesses plan to use AI for sales forecasting. Whether it’s engaging more website visitors or managing predictive analytic campaigns, AI is quickly becoming an integral part of the success of B2B marketers. In this article, we’ll take an elaborative look at the impact of Artificial Intelligence on B2B sales and marketing and the challenges and opportunities that come with it.