Paid search strategies in 2021

No, a bid strategy is not a paid search strategy. Setting bids for paid search is simply optimization. There are so many instances we should be calling tactics or tools, but they are named “strategy”. Maybe to make them seem more important than they are.
On the flip side paid search strategy is often a neglected topic. Sometimes in business and oftentimes on conferences, blogs and in industry publications. Let’s start making up for it below. Read more…