How to check if an influencer is actually influential

The concept of influencer marketing is certainly not new. It has been around for ages in the form of word-of-mouth marketing.
However, in the last few years, this form of marketing has seen unprecedented growth.
Having realized its potential, 63% of marketers last year planned to increase their budgets for influencer marketing.
One of the major challenges in influencer marketing is to identify relevant influencers. You need to make sure that each influencer you partner with is an expert in your industry or niche and is trusted and followed by a large number of people. Read more…