Denmark

Country profile

Population
5.7

Million

Currency
DKK
VAT
25%
Languages
Swedish
German
English
Danish
Household net disposable income
€26.480
Median age
42

Years

Economic Profile

GDP
€280.3

Billion

Annual GDP growth
1,3%
Payment methods
  • Bank Transfer
  • Debit Card
  • E-wallet
  • Cash on Delivery
  • Creditcard
  • E-invoices
  • Pre-paid Card
  • Other

Online profile

Active internet population
Fixed broadband subscriptions
Share of e-commerce in retail
Share of goods in total retail
4.4 million e-shoppers
Cross-border e-shoppers
Android & iOS usage
  • Android
  • iOS
  • Other

Purchase behaviour

Prepared online for immediate offline purchase (e.g. searched for locations online)
0%
Looked for early inspiration and made initial discoveries online
0%
Compared choices online
0%
Sought advice online
0%
First exposure to a product via online research
First exposure to a product via advertising
Search engine use during purchase decision
Frequency of online purchases from abroad

Product research breakdown, by device

Computer
0%
Smartphone
0%
Tablet
0%
Other Internet-enabled device
0%
Didn't recall device type
0%