TOP 500 EU Retailers Cross-Border Analysis Report 2022

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TOP 500 EU Retailers Cross-Border Analysis Report 2022


What is the content of TOP 500 EU Cross-Border analysis?

This digital report is a comprehensive compilation of cross-border e-commerce data from websites of European retailers. The ranking is obtained by the ponderation of 4 primary parameters:

  • Cross-Border web sales within Europe
  • SEO cross-border performance indicators
  • Cross-border country score
  • Percentage of cross-border visits from total website visitors

The study focuses on European retailers having online or omnichannel sales. More specifically retailers based in Western Europe and Scandinavia EU16 and their relative sales within EU16.
The research team analyzes key trends in retail, collects and updates website traffic data to identify all EU16 brands selling to European consumers. Key data has been gathered in this comprehensive analysis report.

Cross-Border EU Top 500 retailers digital Report

Revenue figures from EU16 players
The online B2C turnover (excluding travel) increased to €639 billion with cross-border estimated at €171 billion. This is an increase of 17% compared to 2020. The cross-border share of the total e-commerce turnover is 26,8%, an increase of 5% over the last year.

The distribution between sellers from within the EU16 and that outside is 58.5% EU16 vs 41.4% outside. This means that EU16 sellers including marketplaces reach €100 bn in B2C online cross-border sales.

Total Cross-Border turnover EU16 sellers

Within these EU16 sellers, 58.3% of the market belongs to the TOP 500 players, representing €58.3bn out of €100bn. The TOP 500 turnover increased from €36bn in 2018 to €39.7bn in 2019, €53.25bn in 2020, and up to €58.3bn in 2021, an increase of 9.5%. These brands are listed further in this report. The growth of the whole cross-border market increased by 17%.

Comprehensive Report on European online Cross-Border Leaders
The report outlines current key EU Cross-Border trends and lists TOP 500 e-Ranked players. It includes an in-depth analysis and key benchmark stats of 4 business sectors and 13 B2C product categories for retailers. It digs into strategies European leaders are executing to grow Cross-Border in Europe, hereby facing international brands and marketplaces like Amazon, AliExpress, eBay, Etsy or Wish.

The digital report also includes information on the impact of the Coronavirus and how it will be in the "new normal".

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