TOP 500 EU Cross-Border Analysis Report 2020

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TOP 500 EU Cross-Border Analysis Report 2020


What is online EU Cross-Border Top 500?

E-commerce Cross-Border TOP 500 is a comprehensive compilation of Cross-Border data from websites of European retailers. Ranking is obtained by ponderation of four primary parameters:

  • Cross-Border web sales within Europe
  • SEO Cross-Border performance indicators
  • Cross-Border Country score
  • Ratio of Cross-Border’s visits versus total visits (%)

The study focuses on the European online retailers: retailers from Western Europe and Scandinavia (EU16), sales within the EU16.
Research team analyzed key trends in the retail, collected and updated website traffic data to identify all relevant players from the EU, selling to European consumers. Including change from the past and future forecasts.

Cross-Border EU Top 500 Report

Revenue figures from EU16 players
The online EU B2C Cross-Border turnover is estimated at €132,3 billion, without travel this results in €108,75 billion. This is an increase of 14,4% compared to 2018. The Cross-Border share of the total e-commerce turnover is 23,55%, a rise of 3,3% compared to 2019.

The distribution between sellers from within the EU16 and those outside is 58% EU16 vs 42% outside. This means that EU16 sellers including marketplaces are slightly winning market share, more precisely from 55% to 58% in 2019.

Total Cross-Border turnover EU16 sellers

eu16 vs non-eu16 sellers turnover

Within these EU16 sellers, 63% of the market belongs to TOP500 players, this is a rise of 10,2% compared to 2018. These brands are listed further below in this report. More brands and niche players are taking market share.

Comprehensive Report on European online Cross-Border Leaders
The report outlines current key EU Cross-Border trends and lists TOP 500 e-Ranked players. It includes an in-depth analysis and key benchmark stats of 4 business sectors and 13 B2C product categories for retailers. It digs into strategies European leaders are executing to grow Cross-Border in Europe, hereby facing international brands and marketplaces like Amazon, AliExpress, eBay, Etsy or Wish.

The report also includes information on the impact of the Coronavirus and how it will be in the "new normal" after the outbreak.

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