Customer Centricity

cbcommercenext the future of eu cross-border commerce

Members of this Customer Centricity High Level Group, international C-level executives, represent all sectors and EU countries. They are experts in their specific Customer Centricity field and are committed to developing, catalysing and supporting solutions for the NEXT shopping experience. This group is inclusive and transparent and believes that we are stronger when we work together. It collaborates closely with the European Commission and Parliament to develop a set of recommendations. It champions real progress towards the NEXT (R)etail Industry.

This Customer Centricity High Level Group is chaired by Siegfried Schallenmueller, Head of Business Advisory EMEA at Amazon Web Services. He is responsible for building, leading and reviewing the team’s performance. The European High Level Group’s goal is to publish a blue paper that will be edited and compiled in a compendium before the end of 2021.


Knowledge Partner:

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cbcommercenext customer centricity

4 x 90 minutes round table sessions

with 10 international C-level retail executives peers
blue paper customer centricity

Blue Paper

During and in between the 4 meetings, this European High Level Group will be working on a Blue Paper. This research report will contain information on how the group sees the future of Customer Centricity. It will help the industry to scale cross-border quicker at European level.