Country profile
Population
Million
Currency
VAT
Languages
Galician
Catalan
English
Spanish
Household net disposable income
Median age
Years
Economic Profile
GDP
Trillion
Annual GDP growth
Payment methods
- Debit Card
- Credit Card
- E-wallet
- Cash on Delivery
- Bank Transfer
- Prepaid Card
- Prepay
- Other
Online profile
Active internet population
Fixed broadband subscriptions
Share of e-commerce in retail
Share of goods in total retail
20 million e-shoppers
Cross-border e-shoppers
Android & iOS usage
- Android
- iOS
- Other
Purchase behaviour
Prepared online for immediate offline purchase (e.g. searched for locations online)
0%
Looked for early inspiration and made initial discoveries online
0%
Compared choices online
0%
Sought advice online
0%
First exposure to a product via online research
First exposure to a product via advertising
Search engine use during purchase decision
Frequency of online purchases from abroad
Product research breakdown, by device
Computer
0%
Smartphone
0%
Tablet
0%
Other Internet-enabled device
0%
Didn't recall device type
0%
