Back to country dashboards index

SPAIN


Country profile 🇪🇸


Population


46.3 MILLION


Currency


EUR


VAT


21%


Languages


Household net disposable income


€ 21.037


Median age


46.3 YEARS


Spanish Economic profile 🇪🇸


GDP


€ 1.12 TRILLION


Annual GDP growth


3,2%


Payment method


There was an issue displaying the chart. Please edit the chart in the admin area for more details.


Online profile 🇪🇸


Active internet population


Fixed broadband subscriptions

fixer broadband | Spain 🇪🇸


Share of e-commerce in retail

share of ecommerce 5 | Spain 🇪🇸


Share of goods in total retail

share of goods 1 | Spain 🇪🇸


12.7 million e-shoppers


Cross-border e-shoppers


Android & iOS usage


There was an issue displaying the chart. Please edit the chart in the admin area for more details.


Purchase behaviour 🇪🇸


Prepared online for immediate offline purchase (e.g. searched for locations online)

prepared online 4 | Spain 🇪🇸


Looked for early inspiration and made initial discoveries online

looked | Spain 🇪🇸


Compared choices online

compared choices online 3 | Spain 🇪🇸


Sought advice online

looked for early 1 | Spain 🇪🇸


First exposure to a product via online research


First exposure to a product via advertising


Search engine use during purchase decision


Frequency of online purchases from abroad


There was an issue displaying the chart. Please edit the chart in the admin area for more details.


Product search by device 🇪🇸


Computer

computer 5 | Spain 🇪🇸


Smartphone

tablet 3 | Spain 🇪🇸


Tablet

tablet 1 | Spain 🇪🇸


Other Internet-enabled device

didnt recall | Spain 🇪🇸


Didn’t recall device type

didnt recall 2 | Spain 🇪🇸


Country Dashboards



European Retail Partners for International Trade


Country Dashboards | News about Spain