TOP 500 EU Retailers Company Profiles Directory 2021

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TOP 500 EU Retailers Company Profiles Directory 2021


Digital directory overview

TOP 500 directory is a detailed overview of each player listed in the TOP 500 Cross-Border Analysis Report. The full company profiles are nourished with several KPIs from our research.

The study focuses on the European online retailers: retailers from Western Europe and Scandinavia (EU16), sales within the EU16.
Research team analyzed key trends in the retail, collected and updated website traffic data to identify all relevant players from the EU, selling to European consumers. Including change from the past and future forecasts

digital Cross-Border EU Top 500 RETAILERS Directory

The full online B2C Cross-Border EU16 TOP 500 Directory with individual KPIs for the 500 webshops.

The online B2C turnover (excluding travel) increased to €573 billion with cross-border estimated at €146 billion. This is an increase of 35% compared to 2019. The cross-border share of the total e-commerce turnover is 25,5%, an increase of 8,5% over the last year.

The distribution between sellers from within the EU16 and those outside is 60% EU16 vs 40% outside. This means that EU16 sellers including marketplaces are slightly gaining market share, more precisely from 58% to 60% in 2020.

Total Cross-Border turnover EU16 sellers

top 500 vs total eu

Within these EU16 sellers, 61% of the market belongs to TOP 500 players, €53,25bn of €87,25bn. The TOP 500 turnover increases from €36bn in 2018 to €39,7bn in 2019, up to €53,25bn in 2020, an increase of 34%. These brands are listed further in this report. The growth of the whole cross-border market increased by 35%. An increasing number of brands and niche players are driving revenue increase through cross-border sales.

top 500 database sample 1

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