TOP 100 Global Marketplaces Report 2021

Category: .

TOP 100 Global Marketplaces Report 2021


digital Cross-Border Marketplaces Report

As the origin of most marketplaces is not within EU16 countries, we decided to conduct research to map TOP 100 marketplaces and extend it from EU16 to EU28, including Eastern Europe. We have gathered marketplaces from all over the world and checked their cross-border results for all European countries and listed the TOP 100.

To optimize the research, we have made several changes in the methodology we have used for the TOP 500.

The "TOP 100 Cross-Border Marketplaces operating in Europe" is a compilation of cross-border data of European Marketplaces websites. The ranking is based on four parameters:

  • Cross-border online sales in Europe (28 countries in Europe including UK)
  • SEO indicators for cross-border performance
  • A cross-border score determined on the number of covered countries
  • Number and percentage of cross-border visits

There are four additional weighted parameters that refining the ranking:

  • Type of Marketplaces’ business models (B2B - B2C - P2P - C2C - ...)
  • Pan-European Marketplaces’ brand strategies
  • AI & Big Data Marketplaces’ strategies
  • Type and number of services offered to the Marketplaces’ customers

This digital report takes into account all types-B2C, B2B, C2C, P2P- of online platforms and covers all sectors except travel.

Several KPIs per marketplace will be mentioned such as:

  • Parent company
  • Country of origin
  • Category
  • Sector
  • % marketplace share
  • Type (B2C, C2C, ...)
  • Business model
  • Price structure
  • Product type
  • TOP EU Cross-Border countries
You can request at any time additional made to measure analysis tailored to specific sectorial or regional needs. Contact us via