Retailer Package: Top 500 Cross-Border Analysis Report & Directory 2021

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Retailer Package: Top 500 Cross-Border Analysis Report & Directory 2021

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What is the content of THE package?

This digital report is a comprehensive compilation of cross-border e-commerce data from websites of European retailers. The ranking is obtained by the ponderation of 4 primary parameters:

  • Cross-Border web sales within Europe
  • SEO cross-border performance indicators
  • Cross-border country score
  • Percentage of cross-border visits from total website visitors

The study focuses on European retailers having online or omnichannel sales. More specifically retailers based in Western Europe and Scandinavia EU16 and their relative sales within EU16.
The research team analyzes key trends in retail, collects and updates website traffic data to identify all EU16 brands selling to European consumers. Key data has been gathered in this comprehensive analysis report.

digital Cross-Border EU retailers TOP 500 Report & TOP 500 COMPANY PROFILES Directory 2021

The Digital Analysis Report  and Directory is a package that outlines current key EU Cross-Border trends and lists TOP 500 e-Ranked players. It includes an in-depth analysis and key benchmark stats of 4 business sectors and 13 B2C product categories for retailers. It digs into strategies European leaders are executing to grow Cross-Border in Europe, hereby facing international brands and marketplaces like Amazon, AliExpress, eBay, Etsy or Wish.

TOP 500 directory is a detailed overview of each player listed in the TOP 500 Cross-Border Analysis Report. The full company profiles are nourished with several KPIs from our research.

Revenue figures from EU16 players
The online B2C turnover (excluding travel) increased to €573 billion with cross-border estimated at €146 billion. This is an increase of 35% compared to 2019. The cross-border share of the total e-commerce turnover is 25,5%, an increase of 8,5% over the last year.

The distribution between sellers from within the EU16 and those outside is 60% EU16 vs 40% outside. This means that EU16 sellers including marketplaces are slightly gaining market share, more precisely from 58% to 60% in 2020.

Total Cross-Border turnover EU16 sellers

top 500 vs total eu

Within these EU16 sellers, 61% of the market belongs to TOP 500 players, €53,25bn of €87,25bn. The TOP 500 turnover increases from €36bn in 2018 to €39,7bn in 2019, up to €53,25bn in 2020, an increase of 34%. These brands are listed further in this report. The growth of the whole cross-border market increased by 35%. An increasing number of brands and niche players are driving revenue increase through cross-border sales.

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