Omnichannel Blue Paper

Omnichannel Blue Paper


The Omnichannel digital Blue Paper is the result of 6 round table brainstorming sessions gathering international C-level executives representing all sectors and EU countries.

The chairman guided them with his academic and consulting experience in order to create this digital Blue Paper. This inclusive and transparent group believes that we are stronger when we work together, and it collaborates closely with the European Commission and Parliament to develop this set of recommendations.

The aim of this blue paper is to develop, catalyse and support solution for the NEXT shopping experience.

CBCommercenext© Omnichannel Blue paper

A 20-page digital Blue Paper compiled by each High Level Group summarizes the learnings and recommendations bringing insights and best practices cases as stimulation for radical innovation and tangible action in the European e-commerce industry. The views expressed by those Retail executives are their own take-aways and do not necessarily reflect the official positions of their companies.

You will find hereunder a first learning wrapped up by the Chairman:


Dimas Gimeno

“In a first step, e-commerce and stores get connected with customers getting to live seamless experiences, sales assistant’s role becomes more relevant, connected warehouses are introduced and retailers pay attention to e-commerce analytics to be used along with the in-store customer data. In a second step, stores become an extension of e-commerce. Retailers get to the point where they can give customers what they want, where/when they want, as they want”