Marketplaces Blue Paper

Marketplaces Blue Paper


The Marketplaces digital Blue Paper is the result of 6 round table brainstorming sessions gathering international C-level executives representing all sectors and EU countries.

The chairman guided them with his academic and consulting experience in order to create this digital Blue Paper. This inclusive and transparent group believes that we are stronger when we work together, and it collaborates closely with the European Commission and Parliament to develop this set of recommendations.

The aim of this blue paper is to develop, catalyse and support solution for the NEXT shopping experience.

CBCommercenext© Marketplaces Blue paper

A 20-page digital Blue Paper compiled by each High Level Group summarizes the learnings and recommendations bringing insights and best practices cases as stimulation for radical innovation and tangible action in the European e-commerce industry. The views expressed by those Retail executives are their own take-aways and do not necessarily reflect the official positions of their companies.

You will find hereunder a first learnings wrapped up by the Chairman:



Prof. Dr. Christian Stummeyer

“Launching its own cross-border marketplace will create additional revenue streams and increase overall platform conversion. It will increase in assortment without investing or blocking major working capital in stock. This means diversifying and trialing new categories. A mapping of the key parameters of European cross-border marketplaces for onboarding sellers can also be found in this Blue Paper report”

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