Brands Direct-to-Consumer Blue Paper

Brands Direct-to-Consumer Blue Paper


The Brands Direct-to-Consumer digital Blue Paper is the result of 6 round table brainstorming sessions gathering international C-level executives representing all sectors and EU countries.

The chairman guided them with his academic and consulting experience in order to create this digital Blue Paper. This inclusive and transparent group believes that we are stronger when we work together, and it collaborates closely with the European Commission and Parliament to develop this set of recommendations.

The aim of this blue paper is to develop, catalyse and support solution for the NEXT shopping experience.

CBCommercenext© Brands direct-to-consumer Blue paper

A 20-page digital Blue Paper compiled by each High Level Group summarizes the learnings and recommendations bringing insights and best practices cases as stimulation for radical innovation and tangible action in the European e-commerce industry. The views expressed by those Retail executives are their own take-aways and do not necessarily reflect the official positions of their companies.

You will find hereunder a first learning wrapped up  by the Chairman:


Oliver Lucas

"The shift to Brands Direct-to-Consumer is largely driven by emerging customer demand for brands. Out of the TOP 500 Cross-Border European retailers, 96 or 19% are brand manufacturers that sent their products directly to consumers in 2020. The more the European market is harmonised in regulating online retail, easier it is to expand across borders resulting in lower prices to end customers."

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