Research holiday deal-seekers

Despite recession fears, Black Friday sales were bigger than many expected, according to the National Retail Federation. The organization reported a record 196.7 million consumers shopped both online and in stores between Thanksgiving and Cyber Monday 1, which was an increase of nearly 17 million shoppers from 2021. That number could be even higher for shoppers that took part in Black Friday deals and promotions, with 35% of respondents in a Blackhawk Network mid-holiday pulse survey2 reporting that Black Friday has stretched from one day a year to at least a week-long event.

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