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IRELAND


Country profile 🇮🇪


Population


4.7 MILLION


Currency


EUR


VAT


23%


Languages


Household net disposable income


€ 22.944


Median age


36.4 YEARS


Irish Economic profile 🇮🇪


GDP


€ 209.26 BILLION


Annual GDP growth


5,2%


Payment method



Eire Online profile 🇮🇪


Active internet population


Fixed broadband subscriptions

fixed 1 | Ireland 🇮🇪


Share of e-commerce in retail

share of ecommerce 3 | Ireland 🇮🇪


Share of goods in total retail

share of goods in total retail | Ireland 🇮🇪


2.6 million e-shoppers


Cross-border e-shoppers


Android & iOS usage




Purchase behaviour 🇮🇪


Prepared online for immediate offline purchase (e.g. searched for locations online)

prepared online 3 | Ireland 🇮🇪


Looked for early inspiration and made initial discoveries online

looked for early | Ireland 🇮🇪


Compared choices online

compared choices online 1 | Ireland 🇮🇪


Sought advice online

sought advice 1 | Ireland 🇮🇪


First exposure to a product via online research


First exposure to a product via advertising


Search engine use during purchase decision


Frequency of online purchases from abroad




Product search by device 🇮🇪


Computer

computer 4 | Ireland 🇮🇪


Smartphone

smartphone 2 | Ireland 🇮🇪


Tablet

tablet 3 | Ireland 🇮🇪


Other Internet-enabled device

didnt recall | Ireland 🇮🇪


Didn’t recall device type

didnt recall | Ireland 🇮🇪