With stores closed, MAC Cosmetics expands AR try-on for ecommerce

After three years of testing augmented reality in a selection of its 4,500 stores, MAC Cosmetics is going all-in on an AR try-on tool for its e-commerce site. Beyond its large fleet of stores, MAC sells through department stores like Macy’s and Saks Fifth Avenue. MAC has been working with YouCam to roll out AR smart mirrors in its stores since the end of 2017, and only 2.6% of stores are currently equipped. It introduced an AR try-on tool through a dedicated website tab in August 2019, also with YouCam, but since March has been rolling out the tool to country-specific sites for the U.K., Brazil, UAE, Saudi Arabia, France, Mexico, Australia, Germany and Italy. The tool is available for lip and eye products, and the company is expanding the feature to its foundation at an undetermined time. Read more…