With more people stuck at home, DTC brands see gains from email

With more people stuck at home, DTC brands see gains from email

Back in January, email fatigue was the digital malaise du jour. Now, they’re getting a second lease on life, thanks to a change in people’s behaviors and where they’re spending their time.
According to new data from Omnisend, open rates saw a 31% lift year-over-year during the post-coronavirus months. The report analyzed 2.5 billion emails and found that between January and April, open rates were steadily increasing — with March seeing the largest jump. For comparison, during the same period the year before, open rates saw a decline. Read more…