Winners, losers and fallout from Google’s plan to drop cookies

Up until then, even though people knew it would only be a matter of time before third-party cookies were purged from advertising, the prevailing thought had been Google would make sure that the death would be as drawn out as possible.
Now Google is saying in place of those cookies, it wants the industry to play in its Privacy Sandbox. That’s Google-speak for a set of tools that let advertisers run targeted ads without having direct access to users’ personal details. Read more…