Why younger consumers are hitting retail locations rather than shopping digitally

While some may believe that millennials and Gen Z might prefer shopping digitally, the contrary actually appears to be true. “Millennials identify with making the world a better place in a time when the government can’t,” said Bob Phibbs, CEO of The Retail Doctor, who noted other socially conscious moves by brands like Nike (think Colin Kaepernick), Starbucks and Target, whose policies speak to the same young consumers. Read more…